Principal Agent:Urmila Dasgupta has worked for Penguin Books India, Pearson India and Oxford University Press as an editor for over a decade. Having commissioned and edited commercially and critically successful books, she has a deep understanding of the business of publishing.
She is looking for fiction (both commercial and literary), narrative non-fiction, sports, self-help, health, fitness, diet, parenting and business titles. She is also looking for coffee table books and cook books with a difference.
Ravi Mantha’s "Who needs Med School: Health Care made Easy"; sold to Harper Collins.
"Urmila is very engaged and involved as a literary agent. She is full of energy and her commitment to her authors is exemplary. I would highlight her communication skills and her warmth as strong points that I value in my dealings with her. I highly recommend her for any author serious about getting published in India".
Gauri Jayram’s memoir "Wise Enough to be Foolish" sold to Rupa.
"I give Purple Folio the credit for finding a publisher for my first book 'Wise Enough to be Foolish' in less than six months time. With little knowledge about the publishing world, I found Urmila's advice - at every stage - practical and sensible. She has also worked to protect my interest as a writer"
Rajat Chaudhuri’s "Hotel Calcutta" sold to Niyogi Books.
"There is a very special bonus for working with Urmila: Having worked in some of the major publishing houses, she has a good grasp and knowledge of the industry which gives her submissions an added edge. This also meant that I could get precious advice, that would otherwise have been hard to come by. And her cheer up messages did work wonders on a cloudy day! I consider myself lucky for having her as my literary agent because she has taken an honest interest in my work and has shown a keen sense of professionalism that is not easy to come by. I look forward to working with her on many more future projects."
Aditya Mukherjee’s "Boomtown" sold to Rupa.
"From the very beginning I found her to be a go-getter. That was what drove my decision. I felt that she had the energy and the ability to pursue a deal and get it done. I've met a lot of people in different industries now, and frankly it’s a rare ability. I also established a very friendly rapport very quickly, which is crucial in this kind of journey"