Principal Agent:
Urmila Dasgupta has worked for Penguin Books India, Pearson India and Oxford University Press as an editor for over a decade. Having commissioned and edited commercially and critically successful books, she has a deep understanding of the business of publishing.She is looking for fiction (both commercial and literary), narrative non-fiction, sports, self-help, health, fitness, diet, parenting and business titles. She is also looking for coffee table books and cook books with a difference.
Success Stories
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Ravi Mantha’s "Who needs Med School: Health Care made Easy"; sold to Harper Collins.
"Urmila is very engaged and involved as a literary agent. She is full of energy and her commitment to her authors is exemplary. I would highlight her communication skills and her warmth as strong points that I value in my dealings with her. I highly recommend her for any author serious about getting published in India". -
Gauri Jayram’s memoir "Wise Enough to be Foolish" sold to Rupa.
"I give Purple Folio the credit for finding a publisher for my first book 'Wise Enough to be Foolish' in less than six months time. With little knowledge about the publishing world, I found Urmila's advice - at every stage - practical and sensible. She has also worked to protect my interest as a writer" -
Rajat Chaudhuri’s "Hotel Calcutta" sold to Niyogi Books.
"There is a very special bonus for working with Urmila: Having worked in some of the major publishing houses, she has a good grasp and knowledge of the industry which gives her submissions an added edge. This also meant that I could get precious advice, that would otherwise have been hard to come by. And her cheer up messages did work wonders on a cloudy day! I consider myself lucky for having her as my literary agent because she has taken an honest interest in my work and has shown a keen sense of professionalism that is not easy to come by. I look forward to working with her on many more future projects." -
Aditya Mukherjee’s "Boomtown" sold to Rupa.
"From the very beginning I found her to be a go-getter. That was what drove my decision. I felt that she had the energy and the ability to pursue a deal and get it done. I've met a lot of people in different industries now, and frankly it’s a rare ability. I also established a very friendly rapport very quickly, which is crucial in this kind of journey"