Principal Agent:Urmila Dasgupta has worked for Penguin Books India, Pearson India and Oxford University Press as an editor for over a decade. Having commissioned and edited commercially and critically successful books, she has a deep understanding of the business of publishing.
She is looking for fiction (both commercial and literary), narrative non-fiction, sports, self-help, health, fitness, diet, parenting and business titles. She is also looking for coffee table books and cook books with a difference.
Ravi Mantha’s "Who needs Med School: Health Care made Easy;" sold to Harper Collins.
"Urmila is very engaged and involved as a literary agent. She is full of energy and her commitment to her authors is exemplary. I would highlight her communication skills and her warmth as strong points that I value in my dealings with her. I highly recommend her for any author serious about getting published in India".
Gauri Jayram’s memoir "Wise Enough to be Foolish" sold to Jaico.
"I give Purple Folio the credit for finding a publisher for my first book 'Wise Enough to be Foolish' in less than six months time. With little knowledge about the publishing world, I found Urmila's advice - at every stage - practical and sensible. She has also worked to protect my interest as a writer"
Rajat Chaudhuri’s "Hotel Calcutta" sold to Niyogi Books.
"There is a very special bonus for working with Urmila: Having worked in some of the major publishing houses, she has a good grasp and knowledge of the industry which gives her submissions an added edge. This also meant that I could get precious advice, that would otherwise have been hard to come by. And her cheer up messages did work wonders on a cloudy day! I consider myself lucky for having her as my literary agent because she has taken an honest interest in my work and has shown a keen sense of professionalism that is not easy to come by. I look forward to working with her on many more future projects."
Aditya Mukherjee’s "Boomtown" sold to Rupa.
"From the very beginning I found her to be a go-getter. That was what drove my decision. I felt that she had the energy and the ability to pursue a deal and get it done. I've met a lot of people in different industries now, and frankly it’s a rare ability. I also established a very friendly rapport very quickly, which is crucial in this kind of journey"
Vineetha Mokkil’s "A Happy Place" sold to Harper Collins 2013.
"Urmila Dasgupta is a hard working, forthright and persistent professional, and a wonderful person to interact with. She helped me get my synopsis into shape so that it would appeal to the right publishers. Her honest assessment of my writing helped me a great deal to fine tune my manuscript. Urmila is an excellent negotiator and she follows up on correspondence efficiently. Her optimism is contagious and hard to resist. She is generous with personal attention and being on her agency’s list makes me feel like I have not only gained a great agent but also a supportive friend and literary critic of my own!"
Andaleeb Wajid’s "No Time for Goodbyes" trilogy sold to Bloomsbury India 2013.
"Working with Urmila has been a pleasure. We're both on the same wavelength and communication with her has never been a problem. She's approachable and I can unload all my problems/worries/concerns at her doorstep and she will take care of it. We've worked together for a trilogy that I wrote, No Time for Goodbyes, that has been accepted at Bloomsbury India for 2014. I'm thrilled beyond words at this development but I also know that a major part of the credit for this accomplishment goes to Urmila for ensuring that the book went to the right publishers. I look forward to working with her for many more books in the future."
Dev Prasad’s "Pitch It!" sold to Random House India 2013.
"The saying “Your network is your networth” is very apt for Urmila. Having been in the publishing industry for long, she has amazing contacts with the top publishers in the country. Little wonder that within two months after signing the contract with me, she closed the deal for me with Random House, one of my favourite publishers. She reminds me of John Wright, India’s most successful cricket coach - she won’t suffocate you with lots of changes but at the same time, tells you what works and what doesn’t. Overall, it has been great working with Urmila. I thank her for her relentless efforts in making my dream come true."
Anita Shirodkar’s "Nights in Pink Satin" sold to Fingerprint 2014.
"Urmila Dasgupta has a distinct feel for writing and narrative, across all media; she understands that writing today has evolved into a seamless blanket that covers compelling fiction, TV, film and more. Urmila ably represents the literary interests of a diverse cross section of authors and scriptwriters, and can be trusted to always protect her writers while giving the best to her publishers!"
Itisha Peerbhoy’s "Half Love, Half Arranged" sold to Penguin India 2013.
Aditya Iyengar’s "Thirteenth Day" sold to Rupa 2013
"Urmila is a dream to work with. Not just for her high professional standards (she communicates promptly and clearly and always keeps you informed of developments regarding your work), but also for her enthusiasm in pushing your work. Once she takes you on-board, she makes every effort to get a great deal that favors you."
Gaurav Parab’s "Rustom and the Last Storyteller of Almora" sold to Hachette 2014.
"I recommend Urmila to writers serious about their work. She is a no non-sense, straight talking professional with a great sense of industry trends and requirements. Her experience, coupled with her focused approach to representing writers with promise will ensure that your book finds the right home at the right terms. I found Urmila’s advice very useful during every stage of the journey from submission to contract closure and I am certain she will continue notching up even more successes with her wonderful team at Purple Folio."
Indraneel Dasgupta’s "Another Face in the Crowd" sold to Amaryllis 2014.
"Urmila doesn’t need my recommendation…I needed hers. I want to say this to all first time writers, I sympathize and empathize with what you guys must be going through. Writing is such a lonely process, you spend hours nurturing your characters, smiling, crying and sniffling with your creations. But that’s cheese cake compared to what you have to face next…the publishing process. If you thought writing was creative, try finding a publisher for your creation, it’s positively an extremely negative experience. This is where Urmila comes in; she is to new writers, as us, as a navigator is to a pilot. You may know how to fly a plane but would probably end up crash landing if you don’t have the services of a good navigator. That’s Urmila for you. Her accepting to represent you is probably the best piece of news a novice writer can expect. And I say all of this from experience. Thanks Urmila for ‘being there’ "
Judy Balan’s "Nina: How to stop your Adult from making Bad Decisions (and other ideas)" sold to Harper India 2014.
"After a couple of novels and sale of movie rights, I decided it was time to get an agent. At the end of the day, I'm a writer and I just want to focus on the writing. Poring over contracts, spotting loopholes or negotiating with film producers was never my cup of chai. I wanted someone who could understand my priorities, manage the occasional tantrums and always, always, have my back. Basically, I wanted Jerry Maguire.
An author friend had told me about the good work that Urmila was doing and I decided to take a shot and I'm so glad I did. Urmila ensured that my transition from one publisher to the next was hassle-free, stepped up when I needed her to, managed me when I was losing my patience and ultimately, found me just the kind of editor I've always wanted - someone excited and invested - within a couple of months. Jerry Maguire indeed."
Deepak Mehra’s Ready Steady Go! Sold to Jaico 2014.
"It has been an absolute pleasure working with Urmila. I thank her for believing in my manuscript, giving pointed and insightful feedback to improve my writing and finally finding a publisher who is keen to take it to the readers. Urmila has a brilliant understanding of the publishing industry, the reader’s mind and targeting and positioning of books. I would wholeheartedly recommend Urmila to authors who are serious about improving their writing skills and getting their works published."